Specsavers’ early perception in Australia needed moving away from just function
to something more valued and desired.
to something more valued and desired.
By collaborating with Alex Perry, we tapped into the cultural success of Australia’s Next Top Model,
as well as Alex’s flamboyance and likability to launch a partnership that didn’t take itself too seriously.
as well as Alex’s flamboyance and likability to launch a partnership that didn’t take itself too seriously.
I led art direction across concept, pre and post production, shoot and adaptation to other assets.
