Hello there. Here's a bit about what I do...
I’m an Art Director and creative lead with 20+ years experience.
I’m there at the start of your campaign or brand project, joining forces
with strategists and stakeholders to shape your creative vision.
I’m there at the start of your campaign or brand project, joining forces
with strategists and stakeholders to shape your creative vision.
With a strong design background, I'm happiest when bringing visual ideas to life.
I base my thinking and aesthetics on honest, human insights. Making sure a magical thread runs through everything.
I base my thinking and aesthetics on honest, human insights. Making sure a magical thread runs through everything.
I love to stay hands-on through development, working closely with writers, designers, producers, directors, motion graphics artists... (I could go on).
Crafting rock-solid brand design systems and campaign executions that are
built to last, are bang on-brief and make your strategy sing.
'Hands on' to me means getting stuck into actual creation. That might be designing,
mood boarding, writing, editing… I’m not a point-over-a-shoulder creative.
mood boarding, writing, editing… I’m not a point-over-a-shoulder creative.
I feel strongly about the importance of collaboration, and am there to create
space for support, trust and creative exploration.
I bring an attention to detail, understanding of strategy and what makes branding effective. Along with an ego-less, tenacious attitude. And anyone who’s worked with me knows I care, (really care).
I love to run, particularly along the seafront where I live. I also love to cook...
somewhere in a parallel universe I'm a chef. Cooking in my kitchen with all the time
in the world, and a good glass (or two) of wine is my happy place.
somewhere in a parallel universe I'm a chef. Cooking in my kitchen with all the time
in the world, and a good glass (or two) of wine is my happy place.
My story so far...
The first half of my career was spent working with amazing people at Conran Design, Leo Burnett and Grey on beauty, luxury and haircare. On brands like Max Factor, Dunhill fragrance, Clairol, SKII and Wella. Learning my craft in design and Art Direction across print, tv, in store, and a changing digital landscape.
A curiosity and itch for a world outside took me to an indie agency in Melbourne Australia working under the brilliant John Mescall. There I got into retail and lifestyle, and helped establish Specsavers over there.
Back in the UK, and for another 11 years at Brighton indie agency Designate, I expanded into travel and financial services, on brands like Kuoni, Brittany Ferries, Eurocamp, MetLife and LV=.
I learned new skills, approaches and perspectives.
Now, I bring all that experience to what I’m most fired up about... lifestyle, beauty and wellness. And to brands and people with integrity, empathy, and a will to get out there and do things a bit differently.