The integrated, post pandemic campaign was inspired by
the ‘new normal’ language of the day, and the simple question it raised...
when was Brighton ever normal?
An irreverent look and tone of voice was born from there. It became an iconic and completely
ownable rally-cry for the city. One that could be embraced and used by everyone.

Gold and Silver wins at the Drum Awards. 
The integrated, post pandemic campaign was inspired by
the ‘new normal’ language of the day, and the simple question it raised...
when was Brighton ever normal?
An irreverent look and tone of voice was born from there. It became an iconic and completely
ownable rally-cry for the city. One that could be embraced and used by everyone.
Gold and Silver wins at the Drum Awards. 
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