This integrated campaign carried the simple message of efficient and friendly service.
A continuation of the positive, warm and committed brand tone
we had already built, it steered away from fear or a price focus.
we had already built, it steered away from fear or a price focus.
This execution leaned into visual whimsy and charm. I worked closely with Director Eli Sverdlov
and Rushes to create the playful, retro-futuristically styled characters and world.
and Rushes to create the playful, retro-futuristically styled characters and world.
