With this comprehensive branding project, we moved perception away from
algorithms and scrolling to inspiration and richer travel experiences.
algorithms and scrolling to inspiration and richer travel experiences.
Along side the intelligence and functionality conveyed in the ‘Go Smarter’ proposition, the look and feel
needed to have soul, and reflect a personal, profound fulfillment in experiencing the world.
needed to have soul, and reflect a personal, profound fulfillment in experiencing the world.
The balance of retail, tech and emotion had to be carefully considered
through every detail of the design system.
through every detail of the design system.
