This comprehensive branding project translated MetLife Global to the UK audience.
We needed to build a strategy, proposition, tone of voice and visual identity
that would resonate with a B2B and varied consumer audience.
Giving clarity to multiple, often complex and interwoven products and services.
that would resonate with a B2B and varied consumer audience.
Giving clarity to multiple, often complex and interwoven products and services.
This needed to be done without damaging the global equity and brand.
Clarity of functional benefits was key, but also the emotive broker relationship,
understanding and experience.
Clarity of functional benefits was key, but also the emotive broker relationship,
understanding and experience.
With the key message 'For Every Moment There's MetLife' at its heart,
we created a vibrant and emotionally rich brand system. This included the now iconic 'metmark'
framing key moments in life, UK-centric photography, brand line styling, pallet, motion graphics,
iconography for print, online navigation, and more.
we created a vibrant and emotionally rich brand system. This included the now iconic 'metmark'
framing key moments in life, UK-centric photography, brand line styling, pallet, motion graphics,
iconography for print, online navigation, and more.
This work has been recognised within MetLife Global
as best in class localisation for other regions to strive for.
as best in class localisation for other regions to strive for.
Gold win for Best Localisation of an International Brand. Transform Awards Europe.
