The high level strategic direction for the Airport was to curate and promote
a fashion and lifestyle retail mix at the terminal.
a fashion and lifestyle retail mix at the terminal.
This OOH and in-terminal campaign had a look and tone
that balanced high fashion, eclectic product choice with Melbournian charm,
personality and sense of fun.
that balanced high fashion, eclectic product choice with Melbournian charm,
personality and sense of fun.
